Siddharth Vanchinathan

Notebook from Brand New #whyisketchlogos

A few weeks ago, a popular logo design blog that I follow regularly Brand New put out a contest – write a line about #whyisketchlogos. Here’s what I wrote -

#whyisketchlogos to disguise the fact that the actual logo was already in my head within 2 minutes of the brief

Got a reply from Armin Vit from Under Consideration saying that my quote was chosen and I would be getting the book soon! Almost a month later it finally arrived in my mail! Here it is!

And here’s my quote:

Thanks to the guys at Under Consideration!